Imagine you’re standing in a hotel lobby, scrolling through LinkedIn when you recognize the person standing next to you, who is the head of Engineering at the largest hospital in your area. Coincidentally, your company specializes in the healthcare industry and would like nothing more than to bring this particular hospital on as a client. 
 
Now is your chance to introduce yourself and your company and wow this person with your impressive knowledge. It’s time to roll out your big pitch!.....You do have a well rehearsed elevator pitch, right?